Client Case Study

The Lumen House

social media marketing for wedding venues

What We Manage

  • Social Media Marketing

  • Audience Engagement + Growth

  • Brand Ad Creation + Management

  • Advertising + PR

  • Content Photography

social media marketing for wedding venues in Charlotte

The Problem

The Lumen House, a private and luxurious wedding venue in North Carolina, sought to enhance its brand awareness, generate more leads, and educate consumers. Their key goal was to become the next high-end, modern, never-done-before, custom wedding venue.


Our Solution

We developed a comprehensive social media strategy focusing on:

  • Organic Social Media Marketing: We crafted content through architect renderings that showed potential brides the beauty and originality of the venue.

  • Strategic Advertising: We crafted three-part branding ads that drove their ideal customer to their Instagram page, website, and book-a-tour links.

  • Amplified Partnerships: We connected with vendors in the industry to share The Lumen Houses’ story, be part of it, and create unprecedented excitement for its grand opening.

LUMEN HOUSE BEFORE

LUMEN HOUSE AFTER LESS THAN 1 YEAR

The Results After 2 Months

Total followers increased by 52.27%

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Overall Engagement grew by nearly 96.26%

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Reach expanded by 387.43%

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Clicks increased by 97.3%

Total followers increased by 52.27% - Overall Engagement grew by nearly 96.26% - Reach expanded by 387.43% - Clicks increased by 97.3%